Projects

On this page you can find the projects that I am currently working on; either self-initiated concepts or with business-student collaborations. The projects differ in form, context, and duration. More detailed descriptions of each project can be found below and updates can be found on the blog-side!.

MekaYoga

A retreat concept rooted in wellbeing, movement, and personal reset, offering international retreats with a strong focus on experience, atmosphere, and community. Over time, the offering expanded, while parts of the online presence no longer fully reflected the current programs and direction.

The collaboration focuses on creating clarity and coherence in MekaYoga’s online presence, without losing its intuitive, human, and non-commercial tone. Rather than pushing for aggressive growth, the goal is alignment: ensuring that what is shown online accurately represents what is offered in practice. The project includes:

Structuring and updating Instagram content and highlights;
Clarifying key information such as retreats, dates, and formats;
Creating a lightweight content rhythm that supports visibility without overloading the team;
Thinking along about storytelling, repetition, and trust-building.

The process is intentionally flexible and developed gradually, allowing space to adapt priorities when needed.

Rokx Studio

Rokx Studio is an independent fashion studio creating blazers with handcrafted crocheted sleeves, produced in small drops rather than continuous collections. The concept is intentionally personal and limited, with a strong focus on craftsmanship, character, and creative ownership.

The collaboration focuses on building a clear and manageable online presence, mainly through Instagram and TikTok, while keeping the process small-scale and enjoyable. Rather than aiming for rapid growth, the emphasis lies on structure, consistency, and trust-building over time. This project includes:

defining repeatable content formats that work even when no finished pieces are available;
setting up a lightweight posting rhythm that fits around limited production capacity;
supporting communication around drops and launches;
thinking along about brand presentation, storytelling, and visual coherence.

The collaboration is approached step by step, leaving room for experimentation and adjustment as the studio evolves.

Bucket List

A self-initiated project centered around travel, planning, and reflection. It explores how movement, preparation, and experience contribute to perspective, growth, and understanding of place.

Rather than focusing solely on destinations, the project looks at the process behind travel: researching routes, making choices, reflecting afterward, and connecting experiences to broader cultural or historical contexts. This project includes:

Travel planning overviews and reflections;
Cultural and historical research connected to destinations;
Look-backs on journeys such as interrailing;
Translating experiences into structured insights and recommendations.

The Bucket List Project acts as a bridge between curiosity and structure, combining exploration with reflection and documentation.

Inbetween the Lines

A conceptual project that explores meaning, identity, and interpretation through written reflection. The project focuses on themes such as culture, history, nationalism, and belonging, approaching them analytically rather than personally.

Instead of centering on autobiographical storytelling, the project examines broader ideas and narratives, often using historical or cultural case studies to reflect on how identities are shaped and maintained. This project includes:

Thematic essays on concepts such as identity, memory, and culture;
Comparative reflections between nations or cultural narratives;
Translating research into accessible written pieces;
Experimenting with writing as a reflective and analytical tool.

In Between the Lines functions as a space for thinking, questioning, and contextualizing ideas, rather than providing fixed conclusions.