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Exploring Financial Operations and Trust Systems in Community-Based Organisations
In community-based organisations, money is rarely just money. It moves through relationships, shared experiences, and collective responsibility. Whether it’s a student association, a cultural initiative, or a local creative platform, financial operations quietly shape the foundation on which everything else is built. Yet, unlike in corporate environments, these systems are often informal, evolving, and deeply dependent on trust (Ebrahim, 2003). This raises an important questi

Marloes Gevers
2 dagen geleden


Unlocking Your Dream Adventures: The Magic of Bucket Lists and Why We Crave Them
Imagine waking up one day with a clear vision of the experiences you want to live before time runs out. That vision often takes shape as a bucket list—a personal collection of dreams and goals that inspire us to explore, grow, and savor life. But why do so many people create bucket lists, and what makes them such powerful tools for motivation and fulfillment? A “bucket list” is generally understood as a collection of goals, experiences, or achievements that individuals hope t

Marloes Gevers
4 dagen geleden


Brand Identity vs. Visual Identity: What's the Difference?
When people talk about branding, they often point to visuals first: a logo, a color palette, a typeface. These elements are tangible, easy to recognize, and relatively simple to replicate. But they are only the surface. Behind every strong brand is something less visible but far more powerful: its identity. While visual identity shapes how a brand looks, brand identity defines what it is . Confusing the two is one of the most common—and costly—mistakes in branding. Understand

Marloes Gevers
6 dagen geleden


Mechanisms of Knowledge Construction in the Global Publishing Landscape
We often think of today’s world as one where information is widely accessible. With just a few clicks, we can read articles, access research, and explore ideas from across the globe. At the same time, research suggests that knowledge does not exist independently of the systems that produce and distribute it, but is influenced by processes of selection, validation, and dissemination (Foucault, 1980). The global publishing industry plays an important role in this process. A rel

Marloes Gevers
9 apr


Marketing a Wellbeing Brand: Authenticity over Sales
Scroll through Instagram and you’ll find an endless stream of wellness brands promising balance, clarity, and self-improvement. But something feels off. The language is polished, the visuals are calm, yet the intention often feels transactional. Consumers are increasingly aware of this disconnect—and they are responding to it. Over the past decade, a clear shift has taken place: people are no longer just buying products; they are buying values, identities, and experiences. No

Marloes Gevers
8 apr


Exploring Meta Business Suite Through a Trial Account and AI Insights
This portfolio project involves creating a website and an Instagram account to better understand the digital landscape on Google and Meta's platforms. A blog post will detail WIX, for which a trial website has been created. A trial Instagram account (@visualsofmoes) has been set up to explore the functionalities of Meta Business Suite , using AI to guide learning and reflection on effective content strategies. In today's digital landscape, social media has evolved into a stra

Marloes Gevers
6 apr


Embracing a new month: setting intentions for personal growth and learning ahead for April '26
A new month provides an opportunity for a fresh beginning, allowing for a reset of priorities and a focus on what is truly important. After engaging with real-life challenges and personal goals last month, this month will concentrate on writing blogs, conducting research, self-reflection, and learning through practical experience while still supporting MekaRetreats and Rokx Studio with their needs. Additionally, I will seek other challenges to enhance my growth. I am confiden

Marloes Gevers
3 apr


Welcome To My Portfolio!
I welcome you to the website that, at least for upcoming portfolio (perhaps longer), will be used to document, develop, and share both professional as some personal projects with focus on cultural and creative industries. In these projects I'd like to connect audiences, cultural (and creative) professionals and students, and organizations, through not only practical but also innovative work. In the hope that eventually, the platform would be combining academic research, creat

Marloes Gevers
22 dec 2025
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